You can say that the folks from Flock have been ahead of their time when they started developing a social web browser two years ago. The world wide web became the ’social web’ when its suggested new version Web 2.0 was termed. And Web 2.0, before anything else, is about technologies that are focused on social interaction and community. It is a revolution, a change in the Internet as a new platform and in how both software developers and end-users use the web. And the recently released Flock 1.0 is just about Web 2.0. Flock is not just another browser. The Flock people claimed it’s a social web browser. Our current plain browsers haven’t changed at all to keep up with the changing web and the behavior of users. And Flock is exactly the upgrade we need now to engage with and experience the new web.
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